Extract from Sunway City Bhd 2009 Annual Report

As a Malaysian public listed company, SunCity is fully aware that there is an interdependent relationship that exists between its business operations and the society it operates in. The Group is equally cognizant that a business can only flourish when the community it operates in is vibrant and thriving.

As a result, SunCity’s corporate responsibility policy encompasses the marketplace, workplace, environment and community in order to create greater synergy for the development of a well-balanced society. This policy serves as a guide for all divisions in their day-to-day corporate conduct and business operations.

By placing emphasis on these 4 main pillars, SunCity aims to enhance the quality of life for its customers, employees as well as members of the community. This in turn will fortify the Group’s reputation as an established and trusted organisation.

Moreover, it has also become increasingly evident that an organisation with good corporate responsibility practices stands a better position to gain confidence from its stakeholders. In the long run, this will lead to higher market valuations and elevate the Group’s status in the eyes of investors and the community at large.

As such, we are focused on inculcating a culture of being socially responsible within the mindset of each employee. We truly believe that each employee can make positive contributions in various aspects of the business. By promoting this culture, SunCity’s approach towards its corporate responsibility programme will also be more cohesive and unified.

Our primary goal is to build long and trusting relationships with our stakeholders by being committed in serving the communities we operate in. It is only through a series of dedicated programmes that an organisation can make a tangible difference. With our strategic actions, we hope to influence the future for the better from a business and social perspective.

On this score, we will continue to explore and embrace new avenues that will enhance our ongoing corporate responsibility initiatives. We are optimistic that our mission to be a caring corporate citizen will result in a lasting legacy for the greater good of the community.

SunCity firmly believes in the importance of having good corporate governance as it plays an imperative role in the stability of any organisation and to a larger extent, the nation’s economy.

On this matter, the Group strives to maintain a corporate governance framework that strictly adheres to all statutory and regulatory requirements. The framework also strongly emphasizes on equitable treatment to all shareholders and promotes a higher level of disclosure, transparency and accountability.

In order to encourage good corporate governance, SunCity inculcates a strong culture of integrity amongst its employees. By instilling this culture, this helps ensure that all businesses are conducted in a fair and professional manner. Details on SunCity’s corporate governance practice are published under the Corporate Governance Statement.

The Group also places great prominence on timely and accurate disclosure to its stakeholders with regards to financial performance, business activities and other related matters.

Procurement Policy
The procurement process is managed by the Supply Chain Management Department. The procurement goals are to engage reliable, qualified and competent suppliers and to procure materials economically without compromising on quality. The procurement team adds significant value through a systematic evaluation and selection of suppliers, keeping abreast with latest specifications and building strategic win-win partnerships with its suppliers. Competitive bids and price quotations are also conducted with the aim of providing transparent, open and free competition in the procurement process. This is accomplished by adhering to formal competitive bidding procedures and negotiating price agreements.

Investor Relations
SunCity continues its effort to provide transparent communication to the investing community via dialogues, effective presentations, timely press releases, website and many more. SunCity believes in accountability, openness and transparent communication as this will assist its investors in making informed and accurate decision on their investment in SunCity. Investors, analysts and shareholders are also able to obtain information on the Group’s financial performance from its website and feedback is encouraged via email. Details of Investor Relation activities are provided in the Investor Relations section in the website.

Total Quality Management System (“TQMS”)
Promoting, practising and maintaining high quality standards in whatever we do. With this as our principle, the Group adopts the TQMS in every division and operations. Continuous work process improvements are applied throughout the Group by way of planning, organizing and empowering each individual in doing things right the first time every time. The TQMS is organisation-wide and is steered by the senior management. SunCity proves its excellence in quality through the ISO accreditations received. SunCity’s Property Development division, well-known to provide quality and aesthetic design developments, is accredited with the MS9001:2008 Quality Management Systems – Requirements in the Development of Residential, Commercial and Industry Properties. This certificate was accredited since 26 September 1997.

2.1 HUMAN CAPITAL DEVELOPMENT
The Group firmly believes that quality human capital forms the backbone of the success of any organisation. This philosophy is taken one step further by infusing best practices into our approach which are aimed at promoting human capital excellence. As such, SunCity is fully committed in engaging, developing, training and rewarding its employees.

Employees are continuously provided with numerous opportunities to achieve their fullest potential. This is evidenced by the Group’s significant investments in human resources to develop comprehensive programmes that offer professional and personal growths.

These talent management programmes have been specifically designed to equip our employees with the necessary skills to achieve outstanding performance and to facilitate growth in their respective careers.

Talent Attraction and Recruitment
Attracting, acquiring and assimilating highly talented individuals into our organisation.

Attracting the best talent remains a core priority as this will complement the Group’s objective to achieve greater heights of success. SunCity aims to recruit the right people with the right qualifications and experience.

For the period under review, we actively participated in career fairs with the objective of employing promising candidates. Thereafter, applicants are required to undergo a ‘Focus Behavioural’ Interview and ‘Personality Profiling’ tests which aimed at discovering the candidates’ competencies and behavioural traits so as to find the right fit with the position being considered for.

Talent Engagement
Employees going extra mile and putting in discretionary efforts because their values and interests are aligned with that of the organisation.

Recognising the need to engage with all employees, SunCity embarked on internal and external engagement surveys to understand the level of engagement perceived by our own employees and to identify areas for further improvement.

Both surveys provided a comprehensive understanding of the level of engagement within SunCity and helped to identify the opportunity and threat drivers that will lead to better engagement of employees. Some of the dimensions measured include performance management, compensations and benefits policy, organisational communication and leadership, employee development as well as work environment.

To further differentiate SunCity apart from the other employers in the market, SunCity recently embarked on an ‘Inside Out Employer Value Proposition’ programme, through which the “MORE” campaign was launched and subsequently integrated into all of the Group’s internal communication channels.

The main objective of the “MORE” campaign was founded on the idea of making SunCity a ‘Great Place to Work’ (“GPTW”). The objective of GPTW is to promote SunCity’s employee engagement activities. The GPTW is focused on improving productivity, retaining employees and injecting the work environment with motivational ideas.

The logo which has “MORE” in its centre and the words ‘Learn, Do, Enjoy and Be’ - symbolises the mutual commitment between the employees and the management to make SunCity a ‘Great Place to Work’. The proposition is that every employee in SunCity will be given the opportunity to ‘Learn, Do, Enjoy and Be MORE’.

To date, we can proudly state that we are on track in meeting our objectives as evidenced by our string of activities under the GPTW programmes. These programmes include the Revisit of Balanced Scorecard Methodology, Buddy Programme, Learning Institute, Pride of Association, Social Linkage and the exciting Kopitiam Sessions. Through the GPTW programmes, SunCity is on its way to take employee engagement to the next level. This in turn further strengthens SunCity’s position as a green, innovative and customer-intimate, integrated real estate player.

With the primary objective of promoting bonding and staff engagement, various activities were organised under Social Linkage including karaoke sessions, movieday, ice-skating, bowling competition, badminton sessions and cycling trips.

SunCity, as one of the top 3 developers in Malaysia is proud to present its products to the employees via the Pride of Association programme. The purpose of this activity is to introduce the award-winning homes to the employees by organising field trips to the sites and show units, infusing a sense of pride to be associated with SunCity’s very own developments. Among the sites visited were Sunway South Quay, Sunway Palazzio and Sunway SPK Damansara.

New-joiners in the Group is paired-up with an experienced buddy under the Buddy Programme, whereby the buddy is responsible to guide the new-joiner to familiarise with the new environment, infrastructure system and SunCity’s culture.

Internship Programme: The Group emphasises the Internship Programme. This programme acts as a platform for our Employer Value Proposition initiative. One of the objectives is to share the vibrant experience in SunCity around campuses in order to publicise the Group as an employer of choice. The interns are exposed to corporate environment which prepares them for the working world. We have been employing interns from renowned higher learning institutions including Monash University Sunway Campus, Sunway University College and University Malaya, and placing them in various departments including Supply Chain Management, Finance, IT, Construction Management and Marketing.

Talent Management
The Human Capital Development (“HCD”) department has been instrumental in the systematic identification and cascading of the Group’s organisational key performance indicators to the respective divisions and onwards to the operational and support levels.

Monitoring, managing and evaluating organisation / employee performance according to key performance indicators are based on 4 perspectives (Financial, Customer, Internal Process, Learning & Growth) by creating a work environment or setting, in which people are enabled to perform to the best of their abilities and are adequately rewarded for their performance activities and attitude at work. The HCD department spearheaded the revisit of the Balanced Scorecard Methodology which attempts to align the priorities of the organisation with the challenges faced in the marketplace. It is also aligned with the organisational key performance indicators in the Annual Performance Review for all employees. For the purpose of developing talents and for annual performance evaluation of our employees, we have also introduced the all-new Collective Moderation and the Annual Talent Review programmes.

Talent Development and Retention
The Learning Institute represents our commitment to individual, team and professional development for our employees. On a fortnightly basis, attention is given to various areas such as knowledge management, technical skills, customer driven culture, communication sessions and others. The objective is to provide a platform where individuals can harness their potential even further. Various work related activities are organised on half-day basis whereby the senior management was invited to facilitate the sessions. This demonstrates the willingness and efforts to share their knowledge and technical knowhow to the younger generations.

Succession Planning
SunCity has a structured succession planning process to ensure smooth business continuity. Key talents with future leadership potential are developed through the High Potential Development Programme. Several of these talents are developed through other more financial intensive programmes such as INSEAD and the Harvard training programme.

In line with the development of talent, various talent development programmes are used such as Sunway Managerial Advancement for Recruited Talents (“SMART”), Young Hi-Po Development Programme, Management Development Programme and Hi-Po Development Programme.

Training Programmes

SMART Programme
SunCity is a firm believer in recruiting young talents and providing them with a structured professional development programme to harness their strengths and improve their knowledge. To this end, the SMART Programme was initiated in 2002 to accelerate job competency at entry level to better manage and develop the Group’s talent pool. The SMART Programme aims to recruit, train and retain the best Malaysian graduates with excellent academic results and a track record of leadership capabilities.

ICAEW and ACCA Programmes
The Group was appointed as an Approved Training Organisation by the Institute of Chartered Accountants in England & Wales to run the Associate Chartered Accountants programme. The Group is among the first non-accounting related firms outside of the United Kingdom to be awarded this prestigious appointment.

In addition, the Group was also accorded with the Approved Employer status by ACCA.

Sunway Managers’ Conference
In addition to these professional programmes, all managerial level executives within SunCity attend the yearly Sunway Managers’ Conference organised by the Group Human Resources. The conference provided an insight into Sunway Group’s strategic direction and objectives. The theme for 2009 was Sustainable Leadership – Lessons From General Electric (“GE”), with highlights included talks by Stuart Dean and Nina Dankfort, who spoke on Sustainable Leadership at GE and GE Leadership Development.

Other Training Programmes
Other training programmes prepared by the Group include ‘Skill Training – Train The Trainer’ which was designed to identify and determine departmental trainers for more efficient interdepartmental communication and teamwork; ‘Sunway Delight’ which concentrated on reinforcing the notion of delivering excellent customer service and ‘Telephone Communication Skills’, a programme that helps staff members develop and sharpen their communication skills.

In the past years, Sunway Resort Hotel & Spa’s employees have been attending an average of 250 training hours monthly ranging from internal to external training courses. These sessions covered a host of topics from Department Standard Operating Procedures; Balanced Scorecard and Key Performance Indicators; IT and Computer Skills to Product Knowledge Indicators; Food Hygiene and Sanitation. The sessions were designed to equip management and staff on various aspects of product and service delivery.

As Malaysia’s premier multi-park destination, Sunway Lagoon is constantly developing, inculcating and helping its employees to advance their careers through internal and external training programs aimed at nurturing existing talents.

Sunway Lagoon’s employees are always encouraged to attend various internal training programmes such as ‘Be My Guest’ which focused on delivering efficient guest service; ‘Front of the House Selling’ to develop a simple framework for structuring pro-active sales and also ‘Service Leadership’ aimed at developing management leadership and interpersonal skills.

Group Human Resources (“GHR”) Resource Centre
GHR Resource Centre was launched on 23 March 2007, a knowledge centre where employees are provided with books, CDs and DVDs on various subjects ranging from leadership, management, communication, motivational, innovation, entrepreneurship, decision-making to problem-solving as well as books on self-help. GHR Resource Centre is committed to continuously inculcate a learning culture within SunCity by encouraging reading among employees.

Kelab Sukan Sunway (“KSS”)
KSS represents the Group’s mission to inject a spirit of unity amongst all employees. During the period under review, numerous activities ranging from family day, team outings, lunch talks, sports carnivals and holiday trips to local and overseas destination were organised by KSS for the benefit of all employees. Additionally, KSS encourages all employees to reach out to the less fortunate through volunteering and making charitable contributions.

Another main activity organised by KSS was the annual KSS Sports Carnival to promote sports spirit and teamwork among employees. The sports activities included badminton, futsal, basketball, bowling, netball and others.

KSS maintains a clubhouse with comprehensive sports facilities including squash court, gym, pool table, sauna room and a members’ lounge with television set for the benefit of KSS members to enjoy and relax.

2.2 HEALTH & SAFETY
SunCity constantly promotes a safe and healthy work culture for a more conducive working environment. To this end, different initiatives were introduced with the support from various internal and external parties ranging from developing an extensive fire and building safety systems to ensuring transparency via independent audits conducted by external qualified professionals.

Fire drills are conducted regularly in all SunCity’s properties to prepare for any emergencies, to ensure that all fire prevention systems such as fire alarms, emergency communication including pagers, SMS, paging phone and fire intercom, lift and escalator, roller shutters, public address systems, fire extinguishers, sprinklers, smoke and heat detectors are in proper working order and also aimed at demonstrating employees’ expertise as First Responders in ensuring the safety of all our customers and staff members prior to the arrival of the Fire and Rescue Department personnel.

Operations personnel also attended a ‘Safety Induction Programme’ that covers areas such as ‘Fire Preventive & Fighting’, ‘Chemical Handling’, ‘Forklift Training’, ‘First Aid Training’, ‘Emergency Response’, ‘Electrical Safety’ and ‘Confined Space Training.’

To the extent of promoting a safe and healthy working environment, the Group is proud to have received recognition from international certification bodies namely ISO 14001 for Environmental Management System and HSAS 18001 for Safety Management System. Sunway Resort Hotel & Spa won the National Excellence OSH Awards 2004 and 2006 for having achieved the highest score after undergoing several stringent process and audit exercise in the hotel & restaurant category. Sunway Medical Centre portrayed the same excellence in OSH by winning the Silver Award in the National Excellence OSH Awards 2004 and 2006 in the business services category.

2.3 WORK-LIFE BALANCE
SunCity believes that work-life balance is integral for all employees to achieve greater synergy between work and personal life demands. On this note, all the divisions had organised numerous sporting and recreational activities for health benefits and to foster greater networking amongst employees. Various outdoor and indoor games and tournaments such as sepak takraw, futsal, volleyball, basketball, netball, bowling, badminton, darts, caroms, chess/checkers, pool and congkak were held throughout the financial period under review. Employees are also encouraged to celebrate the nation’s various festive seasons to promote a greater sense of belonging and unity.

2.4 DIVERSITY AT WORKPLACE
The Group embraces diversity at the workplace and we do not allow room for any form of discrimination against people from a different gender, marital status, race, nationality, ethnic origin or age. All employees at SunCity are treated with respect and in a fair and respected manner. Diversity is interwoven into the Group’s key business strategies, service delivery, policies, procedures, practices, mission, vision and values.

By employing a diverse workforce, the Group is able to have a better understanding of today’s dynamic market demographics. It will also enable the Group to tap into a pool of people from different backgrounds who can generate creative solutions to ensure that the Group becomes more responsive in today’s globalized economy.

In the long-term, this will allow the Group to engage in more meaningful relationships with society at large and make significant contributions to the nation.

SunCity places great importance on environment conservation by actively managing our resources in a responsible manner while consistently developing and implementing environmentally-friendly business practices. This is premised on the need to strike a balance between our business objectives and the environment. In line with the Group’s vision of building livable townships, we have never overlooked the importance of preserving the environment through new and innovative measures.

Property Development
As one of the first-movers in developing green property development projects, the Group had incorporated various principles of sustainability in its earliest development in Sunway Integrated Resort City, such as aligning our units in a north-south orientation to reduce heat and using high-quality cavity walls to provide better insulation.

This approach continues till today whereby the Group incorporates numerous green initiatives for greater energy and water efficiency in its newest property developments such as Sunway Palazzio, Sunway Challis, Sunway Vivaldi and Nautica as highlighted earlier in this annual report. These 4 developments were awarded the Singapore’s Building and Construction Authority Green Mark which evaluates buildings for their environmental impact and performance.

In the spirit of togetherness, Sunway SPK Damansara organised a ‘gotong-royong’ with the residents to clean, beautify and plant trees in August 2009. SunCity also donated 200 trees (Eugenia oleana) as well as 1,800 square meters of carpet grass to beautify the landscape. By having a sustainable environment, this would help improve the property value of the surrounding area.

The division also organised a Merdeka Green Campaign from 15 to 31 August 2009 to promote awareness on the importance of safeguarding the environment. Villa Manja @ Sunway SPK Damansara, BayRocks at Sunway South Quay, Sunway Vivaldi, Casa Kiara II and Sunway Damansara were involved in this campaign. During this campaign, organic composting talks and demonstrations were conducted while temporary recycling centres were opened.

Property Investment
As one of Malaysia’s most popular shopping destinations, Sunway Pyramid has been a huge supporter for green initiatives in all its business operations. Sunway Pyramid installed Malaysia’s first ‘Carpark Guiding System’ that enabled motorists to locate vacant bays. Apart from convenience, the guiding system allowed quicker vehicular flow and thus reducing heat and exhaust emission in the car park. The success of this system had resulted in the duplication of this system in Sunway Giza.

In terms of energy efficiency, natural lighting is introduced inside Sunway Pyramid and Sunway Giza to help reduce energy consumption significantly.

To conserve water, waterless urinals were installed in the men’s restroom. Utilising a special biodegradable chemical compound, this environmental friendly liquid breaks down urine into harmless and odorless particles without the need to flush. Motion sensor taps were also installed to reduce water wastage.

To encourage recycling, recycling buyback centres were built for shoppers and tenants to discard recyclable materials in Sunway Pyramid and Sunway Carnival. In addition to these centres, recycling bins in sets of 3 for paper, plastic and aluminum wastes are placed throughout the malls.

Paving the way for plastic and paperless shopping, Sunway Pyramid kick-started its Bring Your Own Bag (“BYOB”) programme to encourage shoppers to go green. Limited editions of BYOB bags were also on sale for the public. Proceeds were subsequently channeled to Sekolah Menengah Kebangsaan Bandar Sunway Special Education Unit for their special students’ gardening project.

Apart from efforts within the malls’ premises, they were extended to kindergartens and schools in Klang Valley through a green outreach programme with ‘Leo the Lion’ to increase awareness on the importance of recycling.

In line with the Hospitality division’s holistic approach towards sustainable development, green efforts were extended towards the area of hotel management and operations of the hotels. This is exemplified by The Banjaran Hotsprings Retreat. Representing a holistic approach towards energy-efficiency and sustainable design through planning, designing, environmental services, waste management and hotel operations, the resort aims to satisfy all 4 pillars of ecoluxury which encompasses social, cultural, economic and environmental well-being.

The design and planning takes advantage of the existing site conditions by preserving natural elements and incorporating them into the design. Passive cooling is promoted by allowing breeze to travel through the villas and spa by using a combination of open planning and clustered planning concepts.

To reduce water consumption, water saving push valves, shower heads and low flush toilet systems have been installed. Water conservation is further promoted via rainwater harvesting whereby rainwater is collected in a series of lakes contained by a weir system, and then used for landscaping.

Waste management programmes have also been employed at the resort. This includes waste separation to ensure that various waste products such as paper, plastic, metal, glass, kitchen waste, garden waste and toxic waste are properly separated. The resort also has its own composting facility. Garden waste is shred and composted to create natural fertilisers. The resort also practises energy conservation with the installation of an environmentally-friendly and high-energy cooling system which results in enhanced air quality, humidity control and energyefficient performance. Sunway Resort Hotel & Spa, Sunway Pyramid and Sunway Lagoon had also played a role in environment conservation by turning off its façade and unessential lighting for 60 minutes on 28 March 2009 to demonstrate its support of Earth Hour, a worldwide initiative aimed at reducing global warming. This has translated into savings in electricity consumption and carbon emission, on top of creating awareness on climate change.

In an effort to promote a safe and healthy environment, NanoMax® technology is employed in all guestrooms at the 4-star Pyramid Tower Hotel, Sunway Resort Hotel & Spa’s Executive Offices and staff areas. NanoMax®, the latest air purification technology, cleanses, sterilises and deodorises the air.

The Ministry of Health, Malaysia, through its assigned lab technicians, conducted a test and inspection of the guestrooms at Pyramid Tower Hotel on 22 October 2009 and declared a reading of “1” for Surface Swab Test and particle count of “below 500” in Bloaerosol Test (air particles measurement), making Pyramid Tower Hotel the first hotel in Malaysia to employ the Nanomax® technology in its control of indoor air pollutants, directly helping to raise health standards in the hospitality industry.

Sunway Lagoon incorporates elements of the ‘Lifestyles of Health and Sustainability’ (LOHAS) philosophy into its practices of corporate responsibility.

Subscribing to the pillars of environment and sustainable development, Sunway Lagoon Wildlife Park was constructed around the existing trees. Since then, more trees have been planted with most of it being local varieties of fruit trees and foliage. Thereafter, the fruits are used to feed over 150 species of animals at the Sunway Lagoon Wildlife Park.

This in turn created a natural eco-system as the birds that feed on the fruits then helped to disperse seeds around the 88 acres of Sunway Lagoon, making it one of the few lush man-made green lungs in the middle of the city.

Sunway Lagoon also practises a policy to ensure that employees switch off all unessential lights and air-conditions to help reduce unnecessary energy consumption.

Sunway Lagoon Wildlife Park is also proud to be a green education platform and aids in the personal development of young children and youth from various educational institutions such as kindergartens, learning centres and schools. The educational zoo encompasses concepts of ‘See, Touch & Learn’ to facilitate the learning process during field trips so that children are able to get upclose and personal with various animals, learn more about their habitats and the importance of recycling.

SunCity works closely with the local community by providing assistance to improve educational, cultural and social development. On this score, all divisions are strongly encouraged to participate in charitable activities in order to make a positive difference and reaffirm the Group’s presence in the hearts and minds of the people living in the community we operate in.

The Jeffrey Cheah Foundation was established on the principle of ‘Nurturing the Seeds of Wisdom’. A philosophy inspired by its visionary founder, Tan Sri Dato’ Seri Dr Jeffrey Cheah, the Foundation is committed to contributing to society through education. Since 1997, it has been Tan Sri Dato’ Seri Dr Jeffrey Cheah’s aspiration to provide quality education. With the establishment of the Jeffrey Cheah Foundation, his vision has evolved into a timeless commitment for the benefit of the community and society as a whole.

Property Development SunCity has undertaken countless efforts to improve the livability and sustainability of the Group’s future developments. The well-planned and gated community of Sunway Integrated Resort City (“SIRC”) is carefully designed with lush landscaping and lifestyle recreational facilities to cater for modern living. The 800-acre development features numerous amenities such as a reflexology pathway, jogging tracks, basketball courts and a children’s playground.

For the Sunway City Ipoh development, SunCity contributed RM1.5 million to build a 750-metre service road from the North-South Highway to Jalan Tambun, Ipoh. This service road is expected to benefit 10 million visitors and tourists to Sunway City Ipoh.

Officially opened by the Second Finance Minister and Tambun Member of Parliament, Dato’ Seri Ahmad Husni Mohamad Hanadzlah, the 750-metre service road will help motorists save traveling time significantly along the Tambun / Ipoh stretch, especially during the peak hours along Jalan Sultan Azlan Shah Utara.

As a testament to the Group’s reputation as a responsible developer which has always emphasised on maintaining close and mutually beneficial working relationships with our partners, the Perak State Government had recently invited Sunway City Ipoh to be a catalyst developer for the Eastern Corridor, in line with the State Government’s ambition to promote recreation and tourism in Perak.

Property Investment
In line with SunCity’s initiative to make safety a priority, a RM500,000 Selangor Tourist Police Service Centre was opened in Sunway Pyramid to provide added security for tourists and locals alike in SIRC. Selected ranks of Sunway Security personnel had undergone Police DiRaja Malaysia training and were accorded Auxiliary Police status. This made Sunway Pyramid the first mall in Malaysia to have its own Auxiliary Police force.

Sunway Pyramid also collaborated with numerous non-governmental organisations (“NGOs”) to organise outings for the underprivileged and provide venue sponsorships. These NGOs include Masjid Al-Husna, New Life Care Centre, Setapak Home of the National Council of Senior Citizens Organisation Malaysia, Rumah Kids, Precious Home, Rumah Amal Cahaya Tengku Ampuan Rahimah, Ti-Ratana Welfare Society and Sekolah Menengah Kebangsaan Bandar Sunway (Special Education).

As part of SunCity’s Job Placement Programme, Sunway Pyramid invited special students from Sekolah Menengah Kebangsaan Bandar Sunway to work as ice-rink attendants. The 6-month attachment programme allowed the students to gain valuable working experience.

For the Hospitality division, Sunway Resort Hotel & Spa was actively involved in several charity initiatives. The hotel sponsored the venue for the Australian Bee Gees concert on 31 May 2009, with the proceeds channeled towards grooming future local singers from Persatuan Karyawan Malaysia.

The hotel also invited 59 children from various homes within Selangor and Klang Valley including Trinity Home, Rumah Hope, Ti-Ratana Welfare Home and Rumah Hope to enjoy a fun day and to see the Dolphins & Sea Lions Show held at Sunway Pyramid as a year-end festive treat.

In addition, Sunway Resort Hotel & Spa is a regular provider of meals for the Kiwanis Club which held its annual retreat at Sunway Lagoon. On 8 and 22 December 2009, the hotel also prepared meals for 70 participants of eHomemakers’ Household Management Programme, targeting single mothers and the disadvantaged. eHomemakers is South East Asia’s only community network that promotes work-life balance; teleworking and the running of SOHO businesses through the use of information and communication technology.

The hotel also regularly contributes bedding and furnishing materials to NGOs such as Kiwanis International, Gereja Caritas Kepong, St. Barnabas Church and other orphanages.

From an educational perspective, the hotel supported 4 special students selected from Sekolah Menengah Kebangsaan Bandar Sunway and Sunway University College by training them in the hotel’s various restaurants to equip them with basic food preparation and other useful skills.

Sunway Lagoon also believes in creating fun and providing it to the needy. Sunway Lagoon played host to the underprivileged and special needs children during the 11th Annual Children’s Party on 18 April 2009. Sunway Lagoon and Kiwanis Malaysia co-organised the event for more than 800 children to a day of thrills and spills, providing a form of therapeutic fun.

Another event was ‘Project Hope’ on 26 November 2009, which was jointly organised with SunCity. Underprivileged children from China were treated to a trip to Malaysia where they experienced a day of fun and excitement at Sunway Lagoon.

Sunway Medical Centre (“SunMed”) opened the SunMed Clinic at Sunway Pyramid in November 2009, an extension of the health and primary care services within the main hospital. The new clinic will serve the needs of the burgeoning student population of Sunway’s 2 universities namely Sunway University College and Monash University Sunway Campus. The clinic facility was designed with the needs of medical education/ teaching and clinical research in mind particularly in supporting the needs of the Jeffrey Cheah School of Medicine & Health Sciences of Monash University Sunway Campus. It is envisioned that the clinic will play a pilot role in the development of public health and chronic disease management policies and strategies, global health and local public health.

The clinic will also be an avenue for the medical students and Monash medical school to study and conduct research in these areas of medicine mentioned and will also serve as a training facility for postgraduate programmes that Monash University Sunway Campus may roll out in the future.

In mid-2009, SunMed signed a Memorandum of Agreement with Monash University Sunway Campus to work towards the aim of establishing teaching and research facilities for the students of the Monash Medical School.

SunMed Specialist and Wellness Centre hosted its first Open Day on 7 November 2009. Over 120 people from all walks of life were treated to free health screenings including blood pressure checks, body mass index, eye and glucose tests, breast examination, speech and language consultation and various health talks to increase awareness of healthy living. For the children, there were also fun activities such as face painting to keep them busy while the adults attended to their health needs.

The Open Day was a way of contributing back to the community and to introduce the services offered which include primary care, specialist consultation and treatment, wellness programmes and executive health screening, allied health specialist consultation and diagnostic examinations.

SunMed has also collaborated with the Malaysian Liver Foundation and National Kidney Foundation to raise funds for their foundations’ programmes.

To educate the masses on serious health issues covering symptoms, diagnoses, prevention and cure, SunMed hosted free forums to promote public awareness to address various health concerns in our society today. In the hope of inculcating awareness in the young, SunMed also has a special club for obese children – the LEAN CLUB (Life-changing Education through Activity & Nutrition). It is aimed at young children and teenagers who are overweight, in an effort to reduce the risk of obesity-related chronic states such as diabetes mellitus and heart diseases.

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